{"id":5708,"date":"2025-11-26T14:18:23","date_gmt":"2025-11-26T13:18:23","guid":{"rendered":"https:\/\/www.priscus.eu\/?post_type=collaborateur&#038;p=5708"},"modified":"2025-11-26T14:18:24","modified_gmt":"2025-11-26T13:18:24","slug":"bruno-lalanne","status":"publish","type":"collaborateur","link":"https:\/\/www.priscus.eu\/en\/collaborateur\/bruno-lalanne\/","title":{"rendered":"Bruno Lalanne"},"content":{"rendered":"\n<p><strong>Sector expertise:<\/strong><\/p>\n\n\n\n<p>Broad \/ +500 projects completed, particularly in agri-food, beauty, luxury goods, media, banking\/insurance, telecoms, distribution, healthcare, B2B, internet, etc.<\/p>\n\n\n\n<p><strong>Geographical expertise:<\/strong><\/p>\n\n\n\n<p>France, Europe, USA<\/p>\n\n\n\n<p><strong>Biography:<\/strong><\/p>\n\n\n\n<p>Bruno spent the early part of his career <strong>understanding the potential customers of Fortune 500 companies <\/strong>in order to optimise their marketing strategies and operations: Group Head of Quantitative Market Research \u2013 <strong>RESEARCH INTERNATIONAL<\/strong>, world leader \u2013 6 years,<\/p>\n\n\n\n<p>Then he focused on understanding how to combine these elements to <strong>develop business solutions <\/strong>(strategy, operations, organisation) for these companies and <strong>get decision-makers on board<\/strong>: Senior International Management Consultant, specialising in marketing \u2013 <strong>McKINSEY <\/strong>France\/Europe, then USA \u2013 3 years.<\/p>\n\n\n\n<p>Finally, to <strong>address these issues on his own account through a hybrid approach combining expertise and consulting <\/strong>(market research, statistics\/AI, management consulting focused on marketing), where he notably gained some experience in selling his company: <strong>Entrepreneur<\/strong>, creation and management of marketing consulting and expertise companies \u2013 24 years.<\/p>\n\n\n\n<p>Bruno joined Priscus Finance in 2025 to initiate and facilitate discussions, particularly strategic and marketing discussions, between sellers and buyers of companies until their conclusion.<\/p>\n\n\n\n<p><strong>Education:<\/strong><\/p>\n\n\n\n<p>SKEMA Business School (91),<\/p>\n\n\n\n<p><strong>Technical skills:<\/strong><\/p>\n\n\n\n<p>Business solution development | Project management | Communication<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":5711,"menu_order":19,"template":"","poste-collaborateur":[145],"tags":[],"class_list":["post-5708","collaborateur","type-collaborateur","status-publish","has-post-thumbnail","hentry","poste-collaborateur-senior-advisor-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - 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